The project involved developing an audio branding solution for the X-Mobility event, held annually in Le Mans, France. This included creating a distinctive sound logo for the event and expanding it into ambient soundscapes for use in waiting areas and transitions between conference sessions. Collaboration was key, with close work alongside the members of the LE MANS TECH association, including the President and founding members, to ensure the audio elements were aligned with the event’s vision.

Key Features

•Distinctive Sound Logo: Creation of a unique audio signature that embodies the X-Mobility event’s brand identity and sets the tone for the event.

•Ambience Design: Development of tailored ambient sounds for waiting areas and conference transitions, enhancing the overall atmosphere and attendee experience.

•Collaborative Approach: Engaged closely with LE MANS TECH’s leadership and founding members to ensure the audio branding met the event’s objectives and brand values.

•Seamless Integration: Incorporation of the sound logo into various auditory elements to maintain a consistent and immersive experience throughout the event.

Target Audience

The primary audience for this audio branding project includes event attendees, industry professionals, and participants in the X-Mobility event. The sound design aims to enhance their experience by providing a cohesive auditory environment that aligns with the event’s innovative and forward-thinking theme.

Project Goals

•Brand Identity: Develop a memorable sound logo that effectively represents the X-Mobility event and its unique character.

•Enhanced Experience: Create ambient soundscapes that improve the attendee experience in waiting areas and during conference transitions.

•Collaboration: Work closely with the event organizers to ensure the audio elements align with their vision and enhance the event’s overall impact.

•Consistency: Ensure seamless integration of the sound logo into various aspects of the event to maintain a unified auditory experience.