LALIQUE commissioned a project to create an immersive audio environment for the scenography of its “BOTANICA” collection presentation. Additionally, audio branding was developed for the brand’s communication in connection with this new crystal collection. The project aims to enhance the brand experience through carefully crafted soundscapes that reflect the elegance and sophistication of LALIQUE’s products.

User-Centered and Collaborative Approach

• Collaborative Design: Working closely with designers and marketers to ensure the audio elements align with the visual and thematic aspects of the “BOTANICA” collection.

• In-Situ Listening Phase: Conducting an in-situ listening phase to test and refine the audio elements within the actual presentation space, ensuring optimal integration and impact.

• Feedback and Iteration: Gathering feedback from all stakeholders during the development process to continuously improve the audio design and ensure it meets the brand’s standards and audience expectations.

Unique Aspects of the Audio Design

• Immersive Soundscapes: Creating an audio environment that enhances the presentation of the “BOTANICA” collection, making the experience more engaging and memorable for visitors.

• Branded Audio Elements: Developing audio branding that reflects LALIQUE’s identity and complements the new crystal collection, ensuring a cohesive and recognizable brand sound.

• High-Quality Audio: Utilizing advanced audio technology to deliver pristine sound quality that matches the luxury and refinement of LALIQUE’s products.

• Emotional Connection: Crafting sounds that evoke emotions and create a deeper connection between the audience and the “BOTANICA” collection.

Achievements

• Seamless Integration: Successfully integrating audio elements into the scenography, enhancing the overall presentation of the collection.

• Enhanced Brand Communication: Strengthening LALIQUE’s brand communication through distinctive and memorable audio branding that resonates with their audience.