Evolution of Audio Branding in Mobile Devices at Nokia

Nokia Tune was first introduced as the default ringtone in Nokia devices in 1994 and thus began audio branding at Nokia. This talk, held by Tapio Hakanen, Manager of the Sound Design Team at Nokia, will take us through the evolution of Nokia’s various audio brand assets. Tapio also discusses the current design methods that are in place for creating and updating them. He will present what goes into creating a holistic sound experience within a mobile OS, how they test the sounds and what kind of cultural aspects need to be considered. Tapio also explores some of the brand thinking behind Nokia’s audio identity and how they engaged people in co-creating branded audio with them.